SHOPS
- Brukenthal Palace
- Museum of History
- Museum of Natural History

VENDING AREAS
- Museum of Pharmacy
- Museum of Hunting

The main shop of the Brukenthal National Museum is the one in the Brukenthal Palace, being the oldest and the biggest.
As the main shop presents all publications and products, for the rest of the shops or vending areas a selection appropriated to the affordable space and the profile of the museums has been made.
195 years of history, 5 years of branding
In 2012, Brukenthal National Museum celebrates both 195 years of history (since its public opening in 1817) and 5 years of branding campaign, Brukenthal Brand being the first museum brand in Romania.
The identity of a brand includes its name, trademark and visual appearance, while the brand image is a visitor's mental picture of a brand. We bridged between the brand image and the brand identity, because effective brand names build a connection between the brand personality (as it is perceived by the target audience) and the actual cultural products and service. So, the institution’s logo (registered in 2008) represents the façade of Brukenthal Palace – the nucleus of today’s Brukenthal National Museum, while the brand image is the portrait of Baron Samuel von Brukenthal, the founder of the first museum in Romania.