The event is part of the “Green Cap: Management, Environment and Art Communication at Brukenthal National Museum, Evangelical Parish and Environment Protection Agency from Sibiu” Text from Frank Thomas Ziegler, exhibition curator: The exhibition presents for the first time more than 50 pieces of early photography out of the Museum’s collections, envisaging the dawn of the art of photography – not mere documentary images but productions displaying the same knowledge of composition as those observed in painting, centuries before. The landscape as subject only fits the emerging of the Transylvanian Carpathian Association (founded 1880) active in environment protection and ecological tourism. The new photographic technique was one of the most important means in achieving the Association’s aim, patterning a kind of tourism coined today as soft tourism.