Title: „White Palace – Dark Story”
Duration: 1.03 – 31.05.2015
Purpose: communication and awareness-raising
Action: petition
Organized by: Brukenthal National Museum Sibiu and Brukenthalia Association
Partner: Deine Lakaien, Germany

Results: Total number of people who signed the petition is 17.520 of which 4.113 online and 13.407 at the Museum’s locations (13.437 signatures out of which 30 invalid signed by minors). A greater number of signatures was registered online in March (over 3.000) after the launching and due to the support shown by the press and in May, on the occasion of participation in the European Castles Fair Hunedoara (over 800), Long Night of the Museums Palace event (over 2.200) and thanks to the efforts paid by the Education Union in Bucharest, Sector 1 (1.800). Inside the campaign there have been organized 4 events (participation in the European Castles Fair Hunedoara, Long Night of the Museums in Brukenthal Palace and two exhibitions), 2 education projects (together with Art High School in Sibiu and Journalism Department inside ULBS) and 4 short films (3 films inside the campaign and 1 documenting the running of the project). From the communication point of view, on the duration of the campaign the number of unique visitors on the Museum’s official website increased with 30%, the Facebook page received 416 new likes (the campaign Facebook messages were received by 126.798 unique users). Campaign’s press file put together over 100 materials (national and local coverage). Campaign’s team comprises 9 persons to which 15 other employees of the Museum with occasional tasks are to be added and 11 volunteers.