Location: Sibiu, Piața Mare
Duration: October - November, 2020
Curators: Dr. Alexandru Chituță, Dr. Raluca Teodorescu
Photography: Daniela Oană and Cristian Radu
Photography directing and documentation: Adrian Teodorescu and Toma-Cosmin Roman
Graphic concept, text and adaptation for online presentation: Dr. Dana Hrib
Graphic processing: Chris Balthes
Partner: "Nicolae Bălcescu" Land Forces Academy Sibiu
In 1917, the United States Food Administration issued the “Food Will Win the War” campaign that aimed at convincing common people to change their eating habits in order to have enough food for feeding the military and European civilians. The theme was resumed by Walt Disney Studios in a short animated film entitled “Food Will Win the War”, released after the attack on Pearl Harbor (the 7th of December 1941).
Along the history, crisis and food insecurity have been threatening entire generations. Even today hunger was not eradicated and the issue of healthy eating is still to be addressed.
The slogans of 1917 are still to be encountered in a different context: the “Meatless Mondays” during war time has a similar message with the promotion of vegetarianism; the “Wheatless Wednesdays” correspond to the “No carb diets” while “Less white sugar” became a leitmotif from the early 20th c. up to the nowadays.
The exhibition summarizes in 12 panels several aspects related to food in times of crisis, the close connection between war rations and modern thinking for nutrition, the continuation of the struggle for food savings (from wartime shortages to current environmental protection).