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Exhibition: Ephemeral

Artist: Florica Prevenda
Location: Contemporary Art Museum, Tribunei Street, No. 6, Sibiu.
Duration: 4.10 – 5.11.2017
Opening: Wednesday, October 4, 12:00 am
Curator: Dr. Adrian Luca (Brukenthal Museum)

Text from Mădălina Mirea, art historian:

Florica Prevenda is one of the most innovative artists in contemporary Romanian artistic space.
Protean and introspective spirit, the artist alternates the periods of isolation, of intense workshop activity, with periods of exhibiting and communicating the results through ample exhibitions, which surprise the audience every time by their novelty and deep implications of a well-articulated artistic approach.
Each of her shows, whether personal or group exhibitions, gives the measure of an artist at the age of full maturity. Her works have been remarked in numerous participations, in museums and galleries in the Romania and abroad, while the awards and distinctions received as a sign of recognition, are comprised in an impressive record.
In her creative activity, Florica Prevenda focuses on obsessive questions of the present age. Each stage of her artistic development finds its reflection in a series of works characterized by both concept consistency and the artistic expression of highest quality.
Beginning with "Faces without a Face", through "Net People", "Shadows of the Present", "Time Regained", "Facebook Obsession" and "Serenity," the artist puts face to face ideological identities that generate questions and answers about the contemporary man and human socio-cultural dimension in the context of the unprecedented development of the informational era.
The "Efemer" exhibition, occasioned by the celebration of Brukenthal Museum’s Bicentennial, is an annotation on relativity. The deposit of facts, thoughts and aspirations of modern man is cyclically impacted by the speed to which information is perceived. In the absence of stable benchmarks, where excessive information consumption escapes from a minimal value control, our relationship to the context tends to become a set of reactions generated by a perishable and ephemeral accumulation of information.
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