Brukenthal National Museum
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Exhibition: The Facebook Obsession
Artist: Florica Prevenda

Location: The Contemporary Art Gallery of Brukenthal National Museum

Duration: 4 – 28.04.2013

Opening: April 4, 2013, 1:00 am

Curator
: Adrian Luca

Since the 1990s, Florica Prevenda conducted her creative activity between two poles, one referring to the human self, including the personal one, the other referring to the "on-line” society which marked the mankind in an objective manner at the conclusion of the millennium and throughout post-millennium as well. During this time, Mrs. Prevenda attempted, through her works, to decipher the human being itself, as a result of the socio-cultural patterns conferred by the time of its life.

Among the exhibitions opened in the past, some are to be mentioned here: "Faces without a Face”, "Time Regained”, "Serenity”, "Net People”, "Shadows of the Present”. In addition to her activity in Romania, Mrs. Prevenda organized exhibitions in important museums and cultural centers of the world, such as: Brussels (Belgium), Amsterdam (Netherlands), Milan (Italy) or Granvillar (France).

2013 brings us a new exhibition signed Florica Prevenda, entitled "The Facebook Obsession” that premiers at the Contemporary Art Gallery of the Brukenthal National Museum in Sibiu. Facebook tends to become more and more a way of life. Generations, people of different ages, are trapped in what is recognized as the largest social network in the world, with nearly a billion users daily. In addition to the good parts of these major social networks, we have to ask ourselves which are the cons of a network aiming to become world's identity register.

From a technical point of view envisaged by the exhibition, "Facebook” is a human entity resulting from the "bars” in chromatic relief that suggestively compound from a canvas to the next in an attempt of suggesting an ideational route. The sign used is the one of human face, scraped, volumetric approached on canvas.

The exhibition displays groups of works that will try to suggest virtual communication, its positive aspects as well as the negative ones: positive because it relates to the speed of communication on a global scale, negative because it relates to the lack of human contact, an aspect characterizing the very essence of human being.

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